Nice Rice is a dark kitchen with Asian cuisine in Belgrade that uses AI to work out the dishes. The menu includes rice dishes, noodles, mochi, and even specialty beer. I created the logo, style, character, and packaging


The logo has many compositional variations


And the style elements include all sorts of plaques with the character integrated into them


The original concept included a colourful branded bag, chopstick packaging, scotch tape and placemats



15.07.23

PlayOddity is an imagination-boosting platform that inspires young minds through play. My task was to create visual representations of four characters to help create a unique and engaging experience for children and parents


I created different poses, emotions, and objects for each character


Steam

She is an explorer who prioritizes a scientific approach in all her endeavors. She appreciates rules and instructions and can effectively convey information to both children and parents


Young

Young is a certified psychologist. Don’t let the fact that he’s a baby fool you. You know how babies can sense even the slightest change in your mood? That’s Young


YNK

Next up, we have YNK. He’s the quirkiest among them and also the most creatively inclined. YNK stands for ’You Never Know,’ so anticipate the unexpected from him


The Voice

And lastly, there’s The Voice. It’s challenging to describe whether it’s a he, she, or even an it. You can hear The Voice all around PlayOddity


character designer: Nikita Vasilevskiy
art director: Rodion Arsenyev
producer: Kate Polyakova

done in 40 days
22.01.21 

Every summer, we go kayaking with friends on the Lukh River, and every year I make merchandise for this event. The symbol for this year is the our way

The three sections of the riverbed are marked with slipways, stopping places, overnight stays, day stays, as well as a destroyed bridge and swallow’s nests at the finish line





Oversize cut T-shirts made of 100% cotton with a density of 220-240 g/m2. Branded jacquard tag in alloy flag design

The prints glow in the dark thanks to the light-absorbing paint

A PDV sticker pack
and a plastic ziplock packaging for a t-shirt


Special thanks to Maria Bubnova for helping with the production

︎ All the Luh collections

22.07.23

Marunosain is a collection of stickers, mascots, markings, signage, logos, posters, street art, objects, tickets, receipts, artifacts, packaging, and signs from Japan


I take photos of these objects on my phone and then convert them into vector format images. ’Maru’ (まる) means circle or right, and ’sain’ (サイン) means symbol


Subscribe to the Marunosain on instagram

Before my current collection, I used to collect elephant figurines, plastic cards, boxes of gramophone needles, and portioned sugar. To this day, my father still collects the portioned sugar